harvardbusinessonline.hbsp.harvard.edu
Book by Hagel and Armstrong presenting scenarios and how online communities were used strategically to build value to customers and gain a competitive edge.
URLs from harvardbusinessonline.hbsp.harvard.edu:
URL: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7595 URL: http://harvardbusinessonline.hbsp.harvard.edu
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