Mediapost.com - Wikipedia's Symbiotic Relationship With Search
Article by Max Kalehoff. "Wikipedia's orderly collection of consumer-created content is becoming a high-powered magnet for Internet searches." "For marketers, Wikipedia can be an unpredictable variable capable of influencing customers and stakeholders. Consider not only its impact on brand search results, but also the impact of potentially inaccurate, unfair, or partisan content. Wikipedia and its contributors can be friends or foes."