Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
TRUSTe
Independent, non-profit, global initiative aimed at building trust and confidence in online transactions through the adoption of a branded "trustmark" informing users of how their personal information is handled by online organizations.