The 1890s were sometimes referre to as the "Mauve Decade," because William Henry Perkin's aniline dye allowed the widespread use of that colour in fashion, and also as the "Gay Nineties", under the then-current usage of the word "gay" which referred simply to merriment and frivolity, with no connotation of homosexuality as in present-day usage. The phrase, "The Gay Nineties," was not coined until 1926. This decade was also part of the Gilded Age, a phrase coined by Mark Twain, alluding to the seemingly profitable era that was riddled with crime.