Ai Da Samraj, or to his devotees, the Ruchira Avatar Adi Da Samraj, literally meaning "the radiant avatar, primordial giver, universal ruler" (born Franklin Albert Jones, November 3, 1939, in Jamaica, New York), is a contemporary and controversial guru and founder of the new religious movement currently known as Adidam. He has also used names such as Bubba Free John, Da Free John, Dau Loloma, Da Love-Ananda, Da Avadhoota, Da Kalki, and Da Avabhasa. Adi Da states that he is an "Avataric Incarnation", the "Da Avatar", a uniquely full and complete manifestation of the Divine Person unprecedented in human form, and that his life and teaching fulfills and transcends the limitations of what he terms the "Great Tradition" of human spirituality.