Aorama is a camera and film store in New York City. Although not as large as major retailers like Best Buy or Circuit City, the store offers the consumer a better chance of finding a specific model of camera. In 2003, Amazon.com formed a sales alliance with Adorama and Ritz Camera Centers, in a deal to broaden the online retail giant's selection of camera products and accessories. As of August 2007, Adorama' store is undergoing reconstruction. The store recently began selling online at Adorama.com.