Aftenposten (translate: The evening post) is Norway's second largest newspaper (after Verdens Gang) with a circulation of 250 179 for the morning edition, 131 089 for the separate evening edition (2007). With a long tradition of serious journalism, the paper was long considered the leading Norwegian newspaper. Strong competition in a shrinking market has made the paper opt for a broader appeal, however, as signified by the conversion from broadsheet to compact format in 2005. Aftenposten's two main competitors are the Oslo tabloids VG and Dagbladet.