Albuquerque the Magazine is a monthly American magazine publishe in Albuquerque, New Mexico. Founded in 2004, Albuquerque Magazine chronicles life in the city. Everyone on the magazine's staff is native to New Mexico, which helps to capture culture and tradition in their stories. The magazine is well known for it's randomly placed advertisements which feature a saying after "we love." For example, an ad seen throughout the magazine reads "We love not being able to choose between red or green" (a reference to the popularity of red and green chile in Albuquerque). The ads finish with the line "We love it here."