All American Guys is an online magazine an multimedia showcase founded in February of 1999 by creative director Michael Anthony Downs. The website features male fitness models from across the United States and since its launch was largely responsible for creating a new genre of "beefcake" on the Internet. The website has been prominently featured on FOX News, Inside Edition, Ricki Lake, E! Entertainment TV and a host of national publications including US Weekly Magazine and the New York Times.