Archos (pronounce /ˈɑrkoʊs/) is a French consumer electronics company established in 1988 by Henri Crohas. Archos manufactures portable media players and portable storage devices. The Archos name is an anagram of the founder's last name, and it is also Greek for "master" (αρχος). The company slogan has changed a number of times; from Think Smaller to On The Go to the current Entertainment your way.