Are You Being Serve? was a long-running British sitcom broadcast from 1972 to 1985. It was set in the men's and women's department of a large fictional London store called Grace Brothers. It was mainly written by Jeremy Lloyd and David Croft, with contributions by Michael Knowles and John Chapman. The idea for the show came from Lloyd's brief stint working at Simpsons of Piccadilly in the early 1950s, a classy clothing store which traded for over 60 years until 1999.