770 is a telephone area coe in the NANP, assigned to metropolitan Atlanta, Georgia's suburbs and exurbs. It was split from 404 in 1995, just three years after the 706 split. Due to exurban resident complaints about the original BellSouth maps leaving them no longer associated with the well-known 404, those rapidly-growing areas were put back into 404, forcing the entire suburban ring of metro Atlanta to lose 404 much earlier than necessary.