ArtX was a company forme in 1997 by a group of engineers from Silicon Graphics, Inc. that worked on the Nintendo 64's graphics chip. Focused on delivering a PC graphics chip that was both high performance and cost effective, they hoped to be able to instantly compete with the giants in the industry at that time, 3dfx and nVidia. David Orton, who was head of Silicon Graphics' advanced-graphics division, was appointed President of ArtX (he was CEO of ATI Technologies until its purchase by AMD). They demonstrated their first integrated graphics chipset with built-in geometry engine at COMDEX in the fall of 1999, which was marketed by Acer Lab of Taiwan. ArtX was contracted to create the graphics processor (called the "Flipper chip") for Nintendo's fourth game console, the GameCube.