aSmallWorl is an online social network service similar to Friendster. Dubbed "Snobster" by critics, it is an exclusive invitation-only network with roughly 300,000 members . Founded by Erik Wachtmeister, a former investment banker and INSEAD graduate, and the son of a former Swedish ambassador to the United States, the network includes supermodels such as Naomi Campbell, Marcus Schenkenberg, Ivanka Trump, Bruno Santos, Massimiliano Neri, Isabeli Fontana, Lisa Cant, Singers and Musicians such as James Blunt, and Josh Groban; Film directors Quentin Tarantino, Renny Harlin and Andrew Waller, Sport champion Tiger Woods,some racing drivers like Mario Moraes royalty such as Prince Emanuele Filiberto Di Savoia, Prince Felix of Luxembourg, James Ferragamo, David Reuben and also Mexican political élite like the Castañon family.