Dick Assman (born ca. 1934 in Regina, Saskatchewan, Canaa) is a Saskatchewan petrol station owner whose name propelled him to celebrity status across North America in 1995. Assman, who worked at Petro-Canada's Victoria Square Mall station in Regina, was discovered by David Letterman, who was amused by his name. Assman was lavishly introduced on July 24, 1995, on The Late Show with David Letterman, where he was a nightly feature for about a month. Live field units in Canada interviewed him for the show. Over the weeks, Assman received a musical tribute from Tony Orlando, while Joe Namath declared himself an "Ass-maniac".