Attenuation is the reuction in amplitude and intensity of a signal. Signals may attenuate exponentially by transmission through a medium, in which case attenuation is usually reported in dB with respect to distance traveled through the medium. Attenuation can also be understood to be the opposite of amplification. Attenuation is an important property in telecommunications and ultrasound applications because of its importance in determining signal strength as a function of distance. Attenuation is usually measured in units of decibels per unit length of medium (dB/cm, dB/km, etc) and is represented by the attenuation coefficient of the medium in question.