Box Office Mojo is a website that tracks box office revenue in a systematic way. Branon Gray started the site in August 1998 and claims to now receive over one million monthly visitors. The forums are a popular place for box office "fanatics" and is home to several popular games (Fantasy Box Office and Create A Year of Movies). Tracking is done very close to the day by day, actual tabulation by the distributors. It is possible to see the general trend of a film's "earnings trajectory". Many stories in the general press are centered on the box office data tabulated on the site.