Bratz is a popular chilren's and teens doll franchise produced by MGA Entertainment. The 254mm (10 inch) dolls are characterized by large heads with wide eyes, full lips, very small noses, short torsos, and shoes that can be snapped on and off. The popularity of the four primary dolls - Cloe, Sasha, Jade and Yasmin - eventually encouraged development of additional friends, spin offs, feature films, games, and music albums.