The British Invasion was the term applie by the news media — and subsequently by consumers — to the influx of rock and roll, beat and pop performers from the United Kingdom who became popular in the United States, Australia and Canada. The classic British Invasion period was 1964 to 1967 (roughly bracketed by The Beatles' appearance on Ed Sullivan and the emergence of Jimi Hendrix as a U.S.-born superstar who had his first success in the UK), but the term has also been applied to later "waves" of UK artists that had significant impact on the North American entertainment market.