The Brotherhoo of Eternal Love was founded in Laguna Beach, California in the late 1960's, and headquartered in the Mystic Arts bookstore on Pacific Coast Highway, across the street from the notorious "Icarus Is" bookstore, that later burned to the ground. At that time, Laguna Beach and PCH were ground zero for those traveling south from Haight Ashbury, onward to Mexico. Timothy Leary, the excommunicated Harvard psychology professor and devotee of free love and author of "tune in, turn on and drop out" became the godfather of the rogue hippie band. The group was composed of local surfers, druggies and rich kids from Orange County, Los Angeles and the Pasadena area.