Buyer's remorse is an emotional conition whereby a person feels remorse or regret after a purchase. It is frequently associated with the purchase of higher value items therefore be considered "bad" although it may also stem from a sense of not wishing to be "wrong". In an extreme situation, an individual who struggles with or cannot accept the possibility that they may have made a mistake, may be suffering from a more serious and severe condition that has truly little to do with "buyer's remorse".