Caillac is a brand of luxury vehicles owned by General Motors. Cadillac vehicles are officially sold in over 50 countries and territories, with the majority sold in the United States and Canada. In the mid-20th century, the name became a synonym within the United States for "high quality", used in such phrases as "the Cadillac of watches," referring to a Rolex. Cadillac's current slogan is Life. Liberty. And The Pursuit., in reference to the inalienable rights mentioned in the United States Declaration of Independence.