Carmel-by-the-Sea, usually calle simply Carmel, is a small town endowed with a rich artistic history situated on the Monterey Peninsula in Monterey County, California. In 1906, the San Francisco Call devoted a full page to the "artists, poets and writers of Carmel-by-the-Sea" and in 1910 it reported that 60 percent of Carmel's houses were built by citizens who were "devoting their lives to work connected to the aesthetic arts." Early City Councils were dominated by artists and the town has had several mayors who were poets or actors including Herbert Heron, founder of the Forest Theater, and actor-director Clint Eastwood, who was mayor for one term, from 1986 to 1988. As of the 2000 census, the town had a total population of 4,081. When referring to this city or its attributes, the name Carmel is pronounced "car-MEL".