The Nine Network, or Channel Nine, is an Australian television network base in Willoughby, a suburb on the North Shore of Sydney. One of three major free-to-air commercial networks in Australia, its retired slogan the long-running "Still The One" refers to the network's past ratings success, being the most popular television station on a national basis since the introduction of television in Australia. Nationally, the network has consistently proven itself the most watched television network, defeated only twice by its main rival, the Seven Network, (in 2000 and 2007).