A character orientation is the irection of the libidinous or passionate strivings of a man which makes it possible to describe his character structure uniformly. Character traits (e.g. miserliness, pedantry and intolerance) get together to an orientation and are part of the basic orientation of the character. Erich Fromm was a theorist who came up with 4 different Character Orientations; Receptive Orientation, Exploitive Orientation, Hoarding Orientation, and Marketing Orientation. All of these Orientations are affected by society and they each embody a particular solution to the problem of adapting to social demands that is placed on people today.