The Chevrolet LUV (LUV stans for Light Utility Vehicle) was a rebadged Isuzu KB light truck. Sales began in the USA in March of 1972 as a response to the Toyota Hi-Lux and the Datsun pickup, as well as Ford's Mazda-built Courier. The LUV was replaced in the United States by the US-built Chevrolet S-10 after 1982.