Chuck E. Cheese's is a chain of family entertainment centers. The concept centers aroun a basic sit-down pizza restaurant, complemented by arcade games, small rides, animatronic characters, and other popular diversions for young children such as climbing equipment, tubes, and giant slides. Its logo and mascot, Chuck E. Cheese, is an anthropomorphic mouse (before a 1995 "facelift", the Chuck E. Cheese character was identified as a rat). The "E" in Chuck E. Cheese stands for entertainment.