Cinefantastique was a horror, fantasy, an science fiction film magazine originally started as a mimeographed fanzine in 1967, then relaunched as a glossy, offset quarterly in 1970 by publisher/editor Frederick S. Clarke. Intended as a serious critical/review journal of the genres, the magazine immediately set itself apart from such competitors as Famous Monsters of Filmland and The Monster Times due to its slick paper stock and use of full color interior film stills. Cinefantastique's articles and reviews emphasized an intelligent, near-scholarly approach, a then-unusual slant for such a genre-specific magazine. Advertisements were few, with most of them being only ads for other titles and materials by the publisher. This lack of "page padding" assured the reader a high proportion of original editorial content.