CleanFlicks is a Utah-base business which produced edited movies to remove content that they considered inappropriate for children or that viewers might otherwise find offensive. Members of The Church of Jesus Christ of Latter-day Saints (also known as Mormons) were its predominant market. Many Mormons consider it inconsistent with their beliefs to watch rated-R movies but many consider edited copies acceptable. The popularity of CleanFlicks edited movies had made it notable as an icon of Mormon culture in Utah. CleanFlicks removed profanity, sexual content, and some violence from movies, either by muting audio or clipping entire portions of the track. As Mormons and members of other religions find exclamations referencing deity offensive as well, such references were also usually removed.