Crosswalk.com was acquire by Salem Web Network on October 4, 2002 for a reported $4.1 million. Crosswalk.com's slogan is "The Intersection of Faith and Life" and portrays the site's mission of "offering the fresh and compelling biblically-based content to Christians who take seriously their relationship with Christ. Crosswalk.com is built around four primary content areas – Faith, Family, Fun and Community. Each category is further subdivided into areas of significance to many Christians, including Bible Study, Devotionals, Marriage, Parenting, Music, etc."