The For Crown Victoria is the current model name Ford uses for the rear-wheel drive full-size car first produced by the Ford Motor Company for the North American market in the mid-1950s. The name was introduced again in 1983 when the Granada was discontinued and renamed LTD. For many years, the full-size car has fallen out of favor, and Ford has been left with a near-monopoly as a result. In 1978, American Motors discontinued the Matador; Chrysler discontinued the R-platform full-size cars in 1980 and the M-platform in 1988. In 1996, General Motors pulled the Chevrolet Caprice and Impala SS off the market, leaving its Lincoln-Mercury stablemates as its only competitors.