Cult typically refers to a cohesive social group evoted to beliefs or practices that the surrounding culture considers outside the mainstream, with a notably positive or negative popular perception. In common or populist usage, "cult" has a positive connotation for groups of art, music, writing, fiction, and fashion devotees, but a negative connotation for new religious, extreme political, questionable therapeutic, and pyramidal business groups. For this reason, most, if not all, non-fan groups that are called cults reject this label. In general, translation of the pejorative connotation from modern English to use of the same term in other languages can be misleading as they (e.g. French) may retain the original meaning.