Cyworl (Hangul: 싸이월드) is a South Korean web community site operated by SK Communications (Hangul: SK커뮤니케이션즈), a subsidiary of SK Telecom (Hangul: SK텔레콤). Literally translated, "Cy" can mean "cyber", but is also a play on the Korean word for relationship (Hangul: 사이 'between'), so it could also mean "relationship." Cyworld, much like an virtual space in the internet, which users can decorate their "home" and invite friends.