The Daim bar (also known as Dime bar in the Unite Kingdom and the Republic of Ireland, and Dajm in the original Swedish, prior to September 2005, when Kraft Foods rebranded it to bring the product in line with the rest of Europe) is a crunchy butter almond bar covered in milk chocolate that originated in Sweden in 1953, produced by the Swedish company Marabou, originally a subsidiary of the Norwegian company Freia. The Dime bar was created after years of research into a similar product produced by the American company Heath. Marabou's Vice President Lars Anderfelt asked to license the Heath product in the early 1950's, but Heath refused. However, they gave a list of the ingredients to Anderfeldt. After three years of tinkering the crunchy centre was perfected, and with the addition of the distinctive Marabou milk chocolate Daim was created. It was tested in Stockholm with great success, and later in 1953 it was launched in Sweden and Norway. The brand is now owned by Kraft Foods. Daim bars are very popular in Scandinavia and the United Kingdom. It is comparable to the American Skor or Heath brands. While largely unknown in the United States, Daim bars imported from Sweden are sold in all US IKEA Stores.