The Culture of Denmark is quite rich an there are some general characteristics often associated with Danish society and everyday culture. Danes are generally a reserved people, though they are often considered positively outgoing compared to their northern cousins in Norway and Sweden. Danes are fun loving, as a trip through any town on a Friday night can attest, but hard working when there's something to be done. Danes like the idea of 'civilized' nature. They are generally compassionate, articulate, and clean. Equality is an important part of Danish culture, so much so that, 'success' or what may be seen as a deliberate attempt to distinguish one self from others may be viewed with hostility. This characteristic is called Janteloven or Jante's Law by Danes.