Egefest, a yearly outdoor rock concert festival that primarily promotes Canadian rock music, began in 1987 as a thank-you gesture to the listeners of Toronto radio station 102.1 the Edge and as a birthday party to commemorate both the station's tenth birthday, and the coinciding Canada Day. Since then, it has spanned 20 years, over 300 bands, over 500,000 attendees, and 4 locations (Park Place (formerly Molson Park) in Barrie, Ontario, the Ontario Place Forum, the Molson Amphitheatre, and most recently Downsview Park). It is now the longest running rock show in Canada.