Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
emic
Emic an etic (also known as "nemic" and "netic" when used in an inter-cultural context) are terms used by some in the social sciences and the behavioral sciences to refer to two different kinds of data concerning human behavior.