Encuesta, Inc. is a U.S.-base market research company that specializes in customized quantitative studies focused on the U.S. Hispanic and Latino population. It is a privately-owned company based in Miami, Florida that was originally founded in 1989 by Martin G. Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity and market segmentation, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).