Eve Cigarettes, manufacture in the U.S.A. and Germany, are a product of the Liggett Group, the smallest of the major U.S. tobacco companies. They were introduced in 1971 as competition for rival Philip Morris corporation's Virginia Slims, a cigarette targeted at the growing ladies' market. Virginia Slims were aimed at women who identified themselves as liberated, independent, and modern; Eves aimed at women contented to be feminine. Virginia Slims were always the more successful brand.