Fabric softener (also calle Fabric Conditioner) is used to prevent static cling and make fabric softer. Popular brand names include Lenor, Downy, Snuggle, and Comfort. Most newer washing machines have a dispenser to add liquid fabric softener to the load of laundry automatically on the final rinse; in launderettes it may need to be added manually. Some brands of washing powder have fabric conditioning built-in which is claimed to save money when compared to buying ordinary washing powder and fabric softener separately. There are some fabric softeners that besides softening clothes also claim to make ironing easier whereas some claim to make clothes dry faster. The use of fabric softener may however reduce the water absorption capabilities of the fabric, and is contra-indicated in some articles like microfibre textiles. For best results, un-diluted fabric softener should not be poured directly onto clothes.