Fake fur, fun fur, or faux fur is any material esigned to resemble fur, normally as part of a piece of clothing and is internationally recognized as the 'animal friendly' approach to fur fashion. Faux fur has received praise and recognition from a string of animal rights and welfare organizations and has inspired many notable individuals including Natalie Portman and high-fashion design labels such as Ralph Lauren and Marc Bouwer to promote the use of animal friendly products in their collections. Because it is manufactured, faux fur can be made softer than real fur or be created with rough, bumpy, soft or thick surfaces.