"Falling in love" is a mainly Western term use to describe the process of moving from a feeling of neutrality towards someone to one of love. The usage of the term "fall" implies many things: that the process may have been in some way inevitable or uncontrollable, risky or putting the lover in a state of vulnerability, that the process is irreversible, or all of these things. The term is generally used to describe an (eventual) love that is strong, although not necessarily permanent.