Famima!! is a chain of small upscale convenience stores base on and owned by the widely successful FamilyMart stores of Japan. Founded on September 17, 2004, the stores bring the Japanese model of premium convenience stores, targeting the Middle and Upper level income 21 - 41 years of age, to the United States. Famima Corporation is currently testing stores out on the American consumer segment by building 30 stores in Southern California. These 30 stores will be followed by 220 additional stores by 2009.