A counterfeit watch is an illegal copy of an authentic watch bearing the name of its bran. According to estimates by the Swiss Customs Service, there are some 30 to 40 million counterfeit watches put into circulation each year. . For example, the number and value of Customs’ seizures rose from CHF400,000 and 18 seizures in 1995 to CHF10,300,000 and 572 seizures in 2005. Counterfeits cause considerable losses to watch making industry.