GeForce is a bran of PC graphics chipsets designed by Nvidia. The first GeForce products were designed and marketed for the high-margin computer gamer community, but later the product's releases expanded the product line to cover all tiers of the graphics market, from low-end to high-end. As of 2008, there have been nine iterations of the design. It is the direct rival of AMD's Radeon series for the graphics processing chips market.