Glacéau is the name of a line of proucts sold by Energy Brands, Inc., a beverage company based in the Whitestone section of New York City. According to its website, the company was founded in 1996 by J. Darius Bikoff after a water scare in New York City gave him the idea to market alternatives to ordinary bottled water. The success of the Glacéau brand launched a new marketing category in the beverage industry: enhanced water. Glacéau's slogan is "hydrate responsibly".