Greenville is the county seat of Pitt County an principal city of the Greenville, North Carolina Metropolitan Statistical Area. Greenville is the health, entertainment, and educational hub of North Carolina's Inner Banks. In January 2008, Greenville was named one of the nation’s “100 Best Communities for Young People” by the America’s Promise Alliance. In March of 2008, Greenville was ranked in the top ten of the nation's "Best Places For Business And Careers" by Forbes Magazine. In 2004, Greenville was named Sportstown USA for the state of North Carolina by Sports Illustrated and the National Parks & Recreation Association. The city is also known as "BMX Pro Town USA" , as it is home for many top professional BMX riders.