Heeb is a Jewish magazine aime at young intellectual Jews. The name of the magazine is a variation of the anti-Semitic ethnic slur hebe. However, in this case, the word "heeb" seeks to function as empowerment for the Jewish community, thus eliminating the hatred associated with the word. The magazine was founded by activist Jennifer Bleyer, then a graduate student at the Columbia University Graduate School of Journalism, and backed financially by Steven Spielberg and Charles Bronfman. Bleyer, who now writes for the New York Times, ended her association with the magazine after she graduated. Taking over for her as editor and publisher was Harvard Divinity School graduate Joshua Neuman. Neuman's goal was to spread the idea of Heeb as a "lifestyle magazine", incorporating events like a traveling Heeb Storytelling show in order to reach an underserved Jewish progressive market around the country. The magazine's subtitle "The New Jew Review" is a reference to the 1970s children's television show The New Zoo Revue.