Heinz 57 is a shortene, popular form of the "57 Varieties" slogan of Pittsburgh's H. J. Heinz Company. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57 was chosen because the numbers "5" and "7" held special significance to Heinz. The company now has more than 1,100 products.