Herbert "Herb" Alpert (born March 31, 1935) is an American musician most associate with the group variously known as Herb Alpert & The Tijuana Brass or as Herb Alpert's Tijuana Brass or just TJB for short. He is also famous for being a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold). Alpert's musical accomplishments include five number one hits, twenty-eight albums on the Billboard charts, eight Grammy Awards, fourteen Platinum albums and fifteen Gold albums. As of 1996, Alpert had sold 72 million albums worldwide..